JOB BRIEF:

We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.

JOB DESCRIPTION:

• Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
• Prioritize keywords to attract target audience.
• Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
• Build systems and best practices to ensure that all content is optimal for SEO.
• Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
• Communicate the performance of process improvements to the Management team.
• Provide feedback regarding any broken links or other problems through the appropriate channels.
• Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
• Research and analyse competitor advertising links.

WHAT POSITION DEMANDS:

• At least 3 years’ experience within the SEO industry
• Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
• Strong team management skills
• A proven track record in delivering high performance SEO strategies for a range of clients
• Experience in creating effective outreach strategies
• Excellent communication and client-facing skills
• Excellent presentation and reporting skills
• Knowledge of ranking factors and search engine algorithms