JOB SUMMARY

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We are searching for a highly-creative digital marketer for our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

• Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Use Google analytics for goal set up for visitor analysis, social media tracking, ad words tracking
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with internal BU Heads
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• A clear and thorough understanding of Performance Marketing.
• Identify the ideal customer acquisition journey through market segmentation and experimentation.
• Create clear positioning statements and compelling messaging that communicates our value proposition to the market.
• Identify ways to optimize segmented customer journeys across various fronts of Performance Marketing such as SEO/SEM/SMM etc.
• Strong data crunching & analytics understanding in order to make data-driven decisions and work closely with product & marketing teams.
• Measure and track the growth & progress against the various KPI Metrics.
• Work with the marketing team to develop and deliver maximum growth against the various objectives.
• A sound knowledge on the various search tools, website optimization techniques, digital advertisements, data-crunching & analytics, in order to drive the results.
• A sound knowledge on the various search tools, website optimization techniques, digital advertisements, data-crunching & analytics, in order to drive the results.

Candidate Attributes:

• A minimum of 4 years of experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Graduate/Post graduate degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Tech Skills Required:

• Google AdWords, SEO/SMO, PPC, Facebook, Facebook Ads Manager ,Business Analysis, Business Profitability, Microsoft Excel, Digital Strategy,