We delivered many digital services in one of India’s prominent literature Festival known as Times Literature Fest which re-imagines how words can play a pivotal role in changing the world. This year, writers, novelists, thinkers and other talented speakers reflected on the recent times and pondered about the future of the world’s largest democracy in this festival of book and ideas.
Talking about our services, we did pre-event promotional activities; live streamed all the sessions, maintained social activities on the internet as well as giving support with on-site activation.
Pre-event Promotion
We posted about speakers, sessions, attractions, etc. to create pre-event buzz and expanded the reach to the audience.
Event Page on Facebook
We created an event page for the TLF to invite people and amplify the online stance.
TLF Contest
We ran a contest on Facebook, Twitter and Instagram with hashtag “#TLFDelhi” where winners were selected on the basis of maximum right answers and were given Prize Vouchers.
On-Ground Activation
Due to the active posting of engaging content on the Twitter and Instagram, the hashtag “#TLFDelhi” trended on position number one in Delhi, fourth on India and ninth in Bangalore.
Live Tweeting on Twitter
We were actively posting engaging content on Twitter to engage and create conversation opportunities for the audience.
Live Updates on Facebook & Instagram
Our team present on the site was continuously covering the event and posting photos of latest happenings during the event on the Facebook & Instagram profile.
Live-streaming
All the sessions happening at the event were live streamed on YouTube and Facebook Live which helped the audience from all over the world experience the TLF event live from any location.
