It’s not something unfamiliar that Aam Aadmi Party (AAP) has been in news for allegations and after which Twitter outrages and swells with responses and accusations from the global users on and about the political party, its leaders, and ministers. Commencing with a quick brush up of how AAP came into the public eye yet again and got caught in the ugly clutches of politics. Kapil Mishra versus Arvind Kejriwal: Delhi CM asked to resign or...
Marketing is a tricky concept but is an equally indispensable approach for any brand to grow in the market today. In that context, social media plays a vital role in modern marketing strategies. Where it takes a series of befitting and intriguing social media campaigns to build a striking brand image in the market, there, just one out of the line content campaign, can turn out to be a major NO-NO for the brand and can Boomerang back at you. And t...
Twitter has leveraged the idea of being a platform of, by and for people - where they are free to share opinions, comments, jokes, and questions - in front of listeners/online audience. Gradually it became a great tool for people from different spheres of life to connect with large masses by putting their views and thoughts into 140 Characters packet, which calls for more concise and compact conversations, unlike Twitter's social-counterparts. Di...
As a part of their #Breathless Campaign on twitter, brand Mirinda came up with an idea of fusing two of the most enticing concepts of this new (and mostly ‘online’) generation – flash mobs & social network - and delivered an effective brand engagement opportunity. Whether you like it or not, flash mobs are here to stay. Few years of from its inception, this idea spread faster than forest fire to become a common trend and nowadays you c...