For the purpose of social media marketing, different forms of content such as text, images, video, and live streaming have a varied effect on the audience engagement. Nonetheless, the motive of brands is to expeditiously engage their audience in the most effective manner. For the same purpose, many brands have adopted Facebook Live streaming as a social media marketing strategy. However, the question to ask is how useful live streaming services c...
Twitter has leveraged the idea of being a platform of, by and for people - where they are free to share opinions, comments, jokes, and questions - in front of listeners/online audience. Gradually it became a great tool for people from different spheres of life to connect with large masses by putting their views and thoughts into 140 Characters packet, which calls for more concise and compact conversations, unlike Twitter's social-counterparts. Di...