We developed an interactive application for the Vodafone on the occasion of Rakshabandhan through which people were able to prepare a customized message for their brother/sister and post on their Facebook timeline. This provided the brand to connect with the audience with the interactive post and people with an opportunity to showcase the strong bond with their sibling. When a user opens the application, he is greeted with a welcome screen follow...
How we created contests which appealed the fans of the movie Jab Harry Met Sejal and provided them with a platform to be a part of record breaking attempt in Bollywood’s greatest Chorus of all time! While normally the connection between a brand and movie promotion only revolves in the space of basic engagement with the audience, we along with Heineken and team of JHMS took it a step ahead by organising two fun and interactive contests for fans....
The Social Media Game was changed forever when Facebook launched Facebook Live for the users on April 6, 2016. It has enabled more than a billion people on the social network to go Live from any part of the world, anytime. Being just a year old, Facebook Live has risen as a dominant platform for all sorts of media posted on the news feed of Facebook, utilised by the media publishers of the top pages on the world’s largest social network. If you...
A mobile is a communication device by large, but parallel to this, don’t we also assume the limited power it grants a brand for advertising and marketing needs? Escape from the limitations that float around you when you come to think of mobile advertising for your brand. With boundless creativity in mobile phones, advertise your brand story, brand product and services seamlessly with digital media marketing with mobile creativity exploration. ...
For the purpose of social media marketing, different forms of content such as text, images, video, and live streaming have a varied effect on the audience engagement. Nonetheless, the motive of brands is to expeditiously engage their audience in the most effective manner. For the same purpose, many brands have adopted Facebook Live streaming as a social media marketing strategy. However, the question to ask is how useful live streaming services c...
Polls in Facebook Live has emerged a new way to engage the audience on the social platform. Whether it is great elections of the United States to asking your audience about their favourite food, you can see a live poll video every now and then on your Facebook timeline. Recently, the upsurge of this social media trend benefited many pages and sites in terms of variably increasing their outreach. And, for something as simple as a Live Poll, it is ...
More than a billion people log in Facebook every day. What does this mean from the perspective of marketing and advertising? It means that Facebook has ample amount of data on its hands waiting to be used. This data has been accumulated over the years where Facebook has kept an eye out on what you are liking, what you are sharing, what you are commenting about and what updates you are putting on the timeline. All this information when combined...