As a part of their #Breathless Campaign on twitter, brand Mirinda came up with an idea of fusing two of the most enticing concepts of this new (and mostly ‘online’) generation – flash mobs & social network - and delivered an effective brand engagement opportunity. Whether you like it or not, flash mobs are here to stay. Few years of from its inception, this idea spread faster than forest fire to become a common trend and nowadays you c...
It’s high time we all get on the same page regarding Men’s Health Awareness campaigns. Whether it is No Shave November or Movember, these campaigns aim at changing the face of men’s health…quite literally. Movember or No shave November, it marks every November where men grow out their moustaches in an effort to create awareness regarding prostate cancer and other health issues faced by men. What previous Movembers has shown us is that n...