For the purpose of social media marketing, different forms of content such as text, images, video, and live streaming have a varied effect on the audience engagement. Nonetheless, the motive of brands is to expeditiously engage their audience in the most effective manner. For the same purpose, many brands have adopted Facebook Live streaming as a social media marketing strategy. However, the question to ask is how useful live streaming services c...
More than 300 Million Monthly Active Users, 75 Million daily active users and 70 Millions of photos being uploaded daily says something, doesn’t it? Back in 2010, nobody would have thought that Instagram would become a huge entity within such short span of time. A small idea which took origin five years ago grew into a humongous social phenomenon where people are actively sharing their pictorial moments with the world. Started as an iPhone-only...