The world's largest Technology Exhibition for the last 41 years is all set to arrive in October 2022. GITEX Global, the annual tech event features global technology players and covers the latest trends & innovations from diverse sectors. Let us explore & understand all about GITEX! What is GITEX? GITEX, an abbreviation for the Gulf Information Technology Exhibition, is the world's most prominent exhibition event in the arena of tec...
Category: Experiential Technology
Engagement is important for any event, whether it be a corporate meeting or a casual party. In today’s world increasingly short attention spans, capturing your attendee’s focus is vital if you want to host a successful event. Interactive technology can be used to create immersive, thought-provoking, and exciting attractions that’ll not only capture the attention of the attendees but will stay in their minds. In this blog, we’re goi...
Experiential marketing events are all the rage in the world of marketing today. This is made evident by the ever-increasing budgets for experiential marketing solutions, a trend that is seen all over the world. One of the challenges faced by any event activation agency these days is finding the best way to determine the ROI of the budget for experiential events technology. Determining the ROI of experiential marketing solutions can be a bi...
Event experience is one of the most important aspects of an event for attendees. Event experience can be defined as the feelings that attendees have before, during, and after an event. While attendees do care about things such as amazing lighting or really great events activation, how the event made them feel is much more important as that has a longer recall value. When you talk to someone about an event, they mostly talk about how they felt...
Every new generation brings new challenges for marketing experts. Brand experiences and experiential marketing are the answers to the challenges faced by marketing experts in the world of Gen Z and millennials. Traditional marketing doesn’t work on young people these days. In fact, traditional marketing tactics and methods repel them. This is where experiential marketing fills the gap. Instead of focusing on the key selling points of the...
Organising and creating an event is a tough task. There are a lot of things you need to care about when it comes to events to ensure all the attendees have an amazing experience. One of the more trickier parts of organizing an event involves coming up with brand activation ideas. Before we start getting into the latest best activation trends, let us understand what a brand activation actually is. Brand Activation A brand activation, in ...
Technology has dramatically changed the way we live and disrupted almost every aspect of our lives and it is no surprise that the use of technology has also made a huge impact on the world of marketing too. One of the biggest trends in marketing these days, especially for events and brand activations, is the hashtag printer. In this blog, we’re going to learn more about the impact of hashtag printers on events, brand activations, and how th...
Traditional marketing is focused on demonstrating the value of a product or brand to customers, either directly or indirectly. However, in today’s age, modern audiences are not as influenced by traditional marketing as they used to be. Experiential marketing is a marketing paradigm which is focused on creating experiences for the customer which immerses them in a product or brand. The idea is to engage as many human senses of the customer...
The latest challenge in the marketing world is Gen Z - it is the generation that came after the millennials, born approximately from 1995 to the early 2000s. This generation was brought up in a fast digital world and expected most interactions to be supported by a digital supplement. Gen Z’s favourite social channels include popular social media platforms like Facebook, Instagram, Snapchat, etc and they also prefer watching live streams of...
To make your brand trend, a successful brand campaign is a must. A boring marketing campaign falls flat on the face, without engaging any audience. To make a buzz with a marketing campaign or to promote a brand or for branding, brand activation solutions and digital activations are used by agencies to make their brand success by marking its presence. Social media has taken a troll in the current era, and marketers are using it for their brand...