Event experience is one of the most important aspects of an event for attendees. Event experience can be defined as the feelings that attendees have before, during, and after an event. While attendees do care about things such as amazing lighting or really great events activation, how the event made them feel is much more important as that has a longer recall value. When you talk to someone about an event, they mostly talk about how they felt...
Month: November 2019
Every new generation brings new challenges for marketing experts. Brand experiences and experiential marketing are the answers to the challenges faced by marketing experts in the world of Gen Z and millennials. Traditional marketing doesn’t work on young people these days. In fact, traditional marketing tactics and methods repel them. This is where experiential marketing fills the gap. Instead of focusing on the key selling points of the...