In the old days, the job of marketing was much more simple and focused. The primary role of marketing was to focus on driving awareness about the brand and ensuring the message reaches the key audiences. In today’s world, marketing has become much more nuanced and complex. As functions of sales and marketing have started merging, the job of Chief Marketing Officer has become more compounded. In this blog, we’re going to take a look at ...
Organising and creating an event is a tough task. There are a lot of things you need to care about when it comes to events to ensure all the attendees have an amazing experience. One of the more trickier parts of organizing an event involves coming up with brand activation ideas. Before we start getting into the latest best activation trends, let us understand what a brand activation actually is. Brand Activation A brand activation, in ...