Traditional marketing is focused on demonstrating the value of a product or brand to customers, either directly or indirectly. However, in today’s age, modern audiences are not as influenced by traditional marketing as they used to be. Experiential marketing is a marketing paradigm which is focused on creating experiences for the customer which immerses them in a product or brand. The idea is to engage as many human senses of the customer...
The latest challenge in the marketing world is Gen Z - it is the generation that came after the millennials, born approximately from 1995 to the early 2000s. This generation was brought up in a fast digital world and expected most interactions to be supported by a digital supplement. Gen Z’s favourite social channels include popular social media platforms like Facebook, Instagram, Snapchat, etc and they also prefer watching live streams of...
To make your brand trend, a successful brand campaign is a must. A boring marketing campaign falls flat on the face, without engaging any audience. To make a buzz with a marketing campaign or to promote a brand or for branding, brand activation solutions and digital activations are used by agencies to make their brand success by marking its presence. Social media has taken a troll in the current era, and marketers are using it for their brand...